Elements SEO Audit
A Practical SEO Audit for Financial Services Websites – Identify Issues & Quick Wins Fast
Elements SEO Audit offers a streamlined audit for financial businesses, designed to quickly uncover key issues and opportunities.
This bespoke manual audit delivers a clear overview of your site’s performance, pinpointing areas for improvement and quick SEO wins.
Elements SEO Audit
Suitable For Small/Medium Financial Services Businesses with up to 500 pages.
Find Out If:
- You have the right strategy
- Your content has the right intent
- Your SEO Strategy is working
Elements SEO Audit
€795
Are you looking for an SEO audit that delivers key insights into your current organic performance?
The SEO Audit Elements offers a more advanced review than typical marketplace audits, specifically designed for financial services websites.
It provides a clear overview of your site’s keyword rankings, performance trends, and current SEO efforts.
This audit includes a technical evaluation of your site, a review of your content’s impact, and an analysis of how your business is performing in search engine results.
You’ll get actionable feedback to improve your visibility and ranking, helping your financial business stay competitive in the digital landscape.
SEO Audit Process
30-Minute Call
We’ll begin with a call to discuss any known issues with your financial services website and your current SEO efforts.
Access to Google Search Console
I’ll need access to your Google Search Console data to dive deeper into your site’s organic performance.
Analysis Begins
I’ll perform a comprehensive analysis, covering everything from technical SEO issues to keyword rankings and content performance.
Delivery of Findings
You’ll receive a detailed slide deck outlining the audit results, along with an overview video explaining the key takeaways and recommendations.
30-Minute Q&A Call
We’ll wrap up with a Q&A call to go over the findings and answer any questions about how to implement the recommendations.
Who is this audit for?
Small to Medium Financial Businesses: Perfect for firms looking to improve their online visibility without the complexity of a large-scale SEO strategy.
Financial Firms Seeking a Second Opinion: If you want an expert review of your current SEO efforts, this audit will give you clear, unbiased feedback.
In-House or External SEO Teams: Great for financial businesses working with SEO professionals who need a second opinion or fresh perspective on their current strategy.
Businesses Needing Clear SEO Guidance: If your financial business lacks direction with SEO, this audit offers actionable insights and a roadmap for improvement.
Firms Questioning ROI from SEO: If you’re unsure whether your investment in SEO is paying off, this audit helps clarify the potential return on investment.
Uncertainty About SEO Efforts: For those unsure if their recent SEO activities are set to deliver results, this audit evaluates the likelihood of success and areas that need focus.
Who can use this audit?
- Tax Planning and Consulting
- Accountancy and Bookkeeping
- Financial Advisory
- Wealth Management
- Investment Management
- Insurance Services
- Pension Planning
- Estate Planning
- Corporate Finance
- Risk Management
- Audit and Assurance Services
- Financial Planning
- Mortgage and Lending Services
- Retirement Planning
- Private Equity
- Hedge Funds and Asset Management
- Compliance and Regulatory Advisory
- Forensic Accounting
- Financial Technology (FinTech)
- Capital Markets Advisory
Not Technically Minded?
If you’re not familiar with the technical side of SEO, no need to worry. I can tailor the SEO Audit Elements to be more accessible, explaining the findings in simple, easy-to-understand terms.
Just let me know if the audit is for someone with limited SEO knowledge, and I’ll ensure it’s simplified accordingly.
While SEO audits often contain technical terminology, I’ll provide clear explanations to make the issues understandable for non-SEO professionals.
If needed, I can also include video content to walk you through the key points, making it even easier to grasp the recommendations.
What You Get (Deliverables)
With the Elements SEO Audit, your financial business will receive:
- SEO Audit Report: Delivered in Google Slides or PDF format, outlining key findings and areas for improvement.
- Segment/Query Analysis Sheet: A detailed analysis of your site’s keyword performance, provided in Google Sheets or Excel.
- Visibility Report: A breakdown of your site’s current visibility in search results and opportunities for growth.
- Summary Evaluation: An overall assessment of your SEO efforts, highlighting what’s working and what needs attention.
- Summary Video: A video walkthrough explaining the audit findings and recommendations in clear, actionable terms.
If you need further explanation or more tailored insights, just let me know when you reach out.
How Long Will It Take?
The standard delivery time for the Elements SEO Audit is 14 days.
However, the timeframe can vary depending on the size of your financial website and how quickly you provide access to Google Search Console.
Larger sites may take a bit longer, but I’ll keep you updated throughout the process.
What's Included in the Audit
The Elements SEO Audit for financial services websites provides a comprehensive review of your site’s performance and potential for improvement.
While this audit covers all the essentials, please note that it’s designed to offer a top-level analysis, not as in-depth as a full, comprehensive audit.
Initial Search Console Review: Analysis of the past 16 months, with a 6-month comparison to evaluate trends.
Core Keyword Ranking Analysis: Review of your key financial service keywords and their ranking progression.
SERP Review: Analysis of how your lead keywords are performing in search engine results.
On-Site Technical Review: Evaluation of your website’s technical health.
URL Review & Structure: Analysis of your URLs, clustering, and overall structure for SEO efficiency.
Additional Key Elements Covered:
- Initial Search Console Analysis & Segmented Query Review
- Device-Based Non-Brand Query and Impression Analysis
- Keyword/Query Trajectory Analysis & Competitor SERP Performance
- Website Index & Page-Level Query Performance Analysis
- Cannibalisation & Low-Quality Content Audit Initial Content Audit
- Query to Landing Page Relevancy
- Site URL Architecture & Consistency Evaluation
- Tag Review (Canonicals, HREFLANG, etc.)
- Search Console Coverage & Landing Page Template Evaluation
- Title & Meta Description Performance Review
- Site Crawl, Header Codes, and Redirect Chains
- Internal Linking, Headings Usage, and Navigation Evaluation
- Subdomain Review & Link Audit (Referring Domains, Spam, Anchor Text)
- Competitor Link Performance & Distribution Analysis
- Page Experience & Core Web Vitals Review
- Google Tag Checks & Google Analytics Initial Audit
- Overall SEO Performance Summary
What Value Does the Audit Offer?
The SEO Audit Elements delivers immense value for financial services businesses, regardless of whether you’re investing £/$/€1,000, £/$/€5,000, or £/$/€10,000 per month in SEO.
It’s crucial to understand whether your investment is paying off and if the efforts being made are sufficient to drive results.
With this audit, you’ll gain:
- Cost Savings: By identifying inefficiencies or missed opportunities, the audit helps you optimise your SEO budget.
- Time Savings: The audit provides clear insights, so you won’t waste time on ineffective strategies.
- Strategic Clarity: You’ll have a clearer view of what’s working and which factors are most likely to impact your rankings in the competitive financial services industry.
- Decision-Making Confidence: You’ll know whether to adjust your SEO strategy or double down on what’s working.
Why Are These Audits More Expensive?
The saying “you get what you pay for” applies here.
Many SEO audits provided by other companies rely heavily on automated tools, resulting in weak, generic reports that lack real insight into your site’s ranking and traffic performance.
My audits are different.
They are manually crafted using actual data, offering in-depth, tailored analysis specific to the financial services sector.
Whether you operate in finance, investment, or any other niche, my audits dig deep into the factors that truly impact your rankings.
While most agencies charge thousands in ongoing SEO fees, an audit like this can save you from paying for sub-par advice or strategies that don’t deliver results.
It’s a smarter investment in your financial business’s online success.
Are Free Audits Any Good?
Free SEO audits are free for a reason—they’re typically generated quickly using automated tools, giving you surface-level insights with little real value.
Most free audits are just snapshots of data plugged into a generic template, offering minimal guidance on how to actually improve your rankings or visibility.
That’s not to discredit the industry, but it’s the standard practice.
In most cases, a free audit is just a way to entice you into signing up for additional services.
These audits often lack the depth or actionable data that financial services businesses need to see real gains in search rankings and organic traffic.
Simply put, free SEO audits won’t move the needle in a meaningful way for your business.
You deserve more than a quick, automated report—you deserve an audit that digs deep and delivers results.
Can I Use These Audits to Recover Website Traffic or Lost Rankings?
Absolutely.
If your financial services website has experienced a drop in rankings or traffic, an SEO audit will help pinpoint the cause.
My audits uncover what’s behind the losses—whether it’s technical issues, content gaps, or algorithm changes—so you’ll know exactly where the problems lie.
The audit provides actionable insights and a clear plan for recovery.
Of course, implementing those changes requires SEO expertise, and I can help you with that too.
If you’ve been struggling to figure out why your traffic has dipped, it’s time for a professional SEO audit that delivers real answers.
Can You Audit Any Website?
I mostly focus on service-based and content-based websites.
At the moment, I don’t support eComm, Gambling or purely Javascript-based websites.
However, please contact me if you have a question about how I can help you. I’m sure I’ll find a solution for you – even if I refer you to one of my partners.
Elements SEO Audit
Suitable For Small/Medium Financial Services Businesses with up to 500 pages.
Find Out If:
- You have the right strategy
- Your content has the right intent
- Your SEO Strategy is working
Elements SEO Audit
€795
Are you looking for an SEO audit that delivers key insights into your current organic performance?
The SEO Audit Elements offers a more advanced review than typical marketplace audits, specifically designed for financial services websites.
It provides a clear overview of your site’s keyword rankings, performance trends, and current SEO efforts.
This audit includes a technical evaluation of your site, a review of your content’s impact, and an analysis of how your business is performing in search engine results.
You’ll get actionable feedback to improve your visibility and ranking, helping your financial business stay competitive in the digital landscape.